A marketer’s responsibility does not end when a prospect fills up the form. In fact, that’s exactly the point where they come into the picture. Once you get a potential sales contact who expresses interest in your product or service, the next step is to build a strong relationship with them. That’s possible through lead nurturing. Just like you foster a seed to help it grow into a full-blown tree, the same holds true for your prospects. They need nurturing with a series of persuasive emails.
Before we get into the “how” of lead nurturing, let’s discuss the “why”.
Advantages Of Lead Nurturing: Why Is It Important?
Nurturing enhances the quality of leads
Of course, your leads are not ready to make the purchase as soon as they sign up. Therefore, lead nurturing plays a crucial role in convincing them to take the subsequent actions.
You get a better response for lead nurturing campaigns
Rather than sending promotional blast emails, lead nurturing emails bring 4-10 times the response rate. As these emails are tailor made according to the customer journey, they are more impactful for the readers. Consequently, they are more likely to bring the leads closer to conversions.
Email nurturing is a frugal way of generating conversions
When done right, lead nurturing can give rise to 50% more sales-ready leads at 33% lower cost per lead. Therefore, you must devise a foolproof lead nurturing strategy and keep optimizing it based on the response rate and conversions.
Lead nurturing helps to build your brand reputation
Your leads might not be ready to buy from you right after they sign up. You will have to gain their trust and convince them that you have the perfect product or service for them. By sending lead nurturing emails, you can keep your brand at the top of their mind. You can share testimonials and social proof in your lead nurturing emails to build brand credibility. All these efforts will culminate in winning the subscriber’s confidence. It will encourage them to buy from you once they are ready or need your product.
If you have a business that needs to run email campaigns attracting more clients and leads. Send us a message today and we will reach out to you regarding your business goals with our long range of services!